5 tips for managing print collateral

Look in to your office store cupboard; we’re willing to bet that there is some unused print collateral in there; anything from dusty, out-of-date brochures, through to unused stationery with the wrong address on it. Take heart, you’re not alone in having a surplus of unused print collateral. Not only is unused print costly it’s also wasteful and impractical - what else could you be storing instead?

So what if you could avoid a surplus of print in the first place? Here are Pepper’s top 5 tips to better print management:

1. Think Direct
How about if your print never even found its way to your office, but went directly to your customers and prospects? A well-managed mailing list can be invaluable in helping you target your customers, know exactly what quantities to print and manage the timing of a campaign. Next time you print, think that a well planned direct mail or direct print campaign could be the answer.

2. Piggy back
If a direct campaign won’t work for you consider using other distribution and fulfillment methods to spread your message to the widest possible audience. How about inserting print in to magazines or newspapers, or simply distributing handouts on foot or at a trade exhibition?

3. Use your staff and set targets
Make sure your staff are well equipped with brochures and that they know how to use them. Set a target to distribute a set number of brochures within a certain amount of time. Before you order your print be realistic about how your field staff may be able to use it and consult with them to establish what will be most useful.

4. Beware the stock cupboard
You know the old cliche; if you fail to plan you plan to fail. Don’t order print with a store cupboard in mind - it’ll simply stay in there. Think about print in terms of fulfilling set objectives over a fixed period of time.

5. Find the balance
Simple economics dictate that it’s cost-effective to print in larger quantities, right? Well, certainly, printing too few and relying on re-prints will probably mean you pay more in the long run, but it’s also a costly exercise to print in huge quantities and have a lot of surplus. You’ve probably got the idea now; plan your print to ensure that you get the quantities spot-on.

Tell us what you think; what have been your most successful print campaigns and what has spectacularly failed for you?

The Benefits Of Digital Printing

Digital printing is much cheaper than traditional printing methods such as  Litho printing (lithography) this is because plates are not necessary. Digital printing is a great option if you have less than 250 pieces to print and a small budget as you have lower start-up costs and  much faster turn-around times. To find out more about our fast digital printing services visit us online at http://www.pepper.co.uk/

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A Solution Created Many Years Ago To Speed Up The Printing Process!

Many years ago people were looking for a solution to speed up the printing process, movable type was invented which revolutionized the printing process and the printing company. Movable type allowed for a much quicker set up to print a page, making it possible to print a document with a large amount of pages.

Printing Companies

Before the advent of the printing press if something needed to be duplicated, a person known as a scribe had the job of hand making copies. This was not an efficient way to get this process done, but it was the only way, there was no such thing as a printing company. Thankfully things have moved on and printing companies such as ours are able to provide you fast cost effective solutions for all of your print needs! Visit us online to find out more about our printing services including direct mail, print management and much more! http://www.pepper.co.uk/

Make Money And Save Money Using A Print Management Company

A print management company can help your business make money and save money by designing, creating, printing, warehousing, and distributing all the printed suppliers, sales materials, and promotional materials that a business uses on a daily basis. Some of the products and services provided include colour print books and pads, presentation products, computer stationery, business forms, envelopes, data mailers, direct mail, pressure seal mailers, self adhesive labels, cut sheet laser, digital and ink jet stationery, digital print promotional products, security print products, and fact sheets. Your company will require fewer personnel if you engage the services of a print management company because you will not need personnel to design, store, and distribute the paper and print materials your company has to have to do business and make sales. The services that you employ include design and creative collaboration with experts that have years of experience and an experienced distribution and warehousing organization that already knows how to do the job. You save on training, employee costs, ware house costs, and distribution costs. Visit us at http://www.pepper.co.uk/ to find out more about how we can help you and your business.